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To price wedding flowers, multiply your flower cost by 4 to 5, then add your labor, hard goods, delivery and setup, and hold a wedding minimum. For context, couples married in 2025 spent $2,800 on wedding flowers on average (The Knot Real Weddings Study). Your first wedding inquiry is thrilling and a little terrifying. Someone loves your flowers enough to want them on the most photographed day of their life. Then comes the hard part: the number. Underquote a market bouquet and you lose a few dollars. Underquote a wedding and you can lose a whole weekend, plus the profit from ten other sales, because a wedding is mostly labor you cannot see when you are staring at a pretty mood board.
Here is how the pros build a wedding quote, so yours pays you properly. If you would rather have the quote math done for you, the Flower Farm Pricing Toolkit has wedding quote templates and a printable client view.
Quick answer: Price wedding flowers with a recipe, not a guess: multiply your flower cost by 4 to 5, then add labor, hard goods, and delivery and setup on top. Couples married in 2025 spent $2,800 on wedding flowers on average, according to The Knot. If your quote comes in far under that for a full wedding, you are leaving money on the table.
What couples actually pay in 2026
Knowing the market keeps you from quoting scared. Recent averages from The Knot and Joy:
Total wedding flowers: $2,800 on average for couples married in 2025 (The Knot)
Bridal bouquet: $100 to $350
Bridesmaid bouquet: $50 to $110 each
Boutonniere: $10 to $30 each
Centerpieces: $50 to $600 each, depending on size
Altar arrangement: $60 to $450
Arch or arbor: $200 to $1,000 (item ranges: Joy, 2025)
Flowers themselves run about $2 to $8 a stem for wedding work, more for premium blooms. A good sanity check: wedding flowers usually run 8 to 10 percent of the couple’s total budget.
The wedding pricing recipe
Weddings are not priced like market bunches. Use this build:
(flower cost x 4 to 5) + labor + hard goods + delivery and setup + a service minimum
Flowers: mark your wholesale stem cost up 4 to 5 times for weddings, higher than the 3x you use for a market bouquet, because wedding work is custom and labor heavy.
Labor: consultation, sourcing, prep, design, and the wedding day itself. Bill it at 2 to 2.5 times your wage. A single wedding can eat 10 to 20 hours, and this is the cost growers forget most.
Hard goods: vases, foam, tape, ribbon, candles, arch hardware. Pass these through with a markup, do not eat them.
Delivery and setup: $50 to $500 depending on size and distance. Charge separately for teardown if you handle it.
A wedding minimum: set a floor, many growers start at $1,500 to $2,500, so a tiny wedding does not swallow a Saturday for $200.
Price the wedding piece by piece
Build the quote as a recipe of parts, then total it. For each item, cost the stems, multiply by your wedding markup, and add the design time that piece takes. A bridal bouquet is not just flowers, it is the most detailed 45 minutes of your week. Price it like it.
Then add your hard goods, your delivery and setup, and check the grand total against that 8 to 10 percent benchmark. If a couple says the budget is $30,000, flowers in the $2,400 to $3,000 range are completely normal, not greedy.
The mistakes that eat a wedding’s profit
Do:
Charge for every hour, not just the flowers
Set and hold a wedding minimum
Bill delivery, setup, and teardown as their own line items
Quote from your costs, then check against the market
Do not:
Quote only the stems and give the labor away
Say yes to a wedding that comes in under your minimum
Absorb vases, candles, and hardware into your own pocket
Let a couple’s budget set your prices instead of your costs
Key takeaways: Weddings pay well only if you price the whole job. Mark flowers up 4 to 5x, bill your labor at 2 to 2.5x wage, pass through hard goods, charge for delivery and setup, and hold a minimum. Couples married in 2025 spent $2,800 on flowers on average (The Knot). Quote the hours, not just the blooms.
Frequently asked questions
How much should I charge for a bridal bouquet?
Bridal bouquets commonly run $100 to $350, depending on size and stems. Cost your flowers, multiply by 4 to 5, and add the design time, which for a bridal bouquet is significant.
What markup do florists use for weddings?
Most mark flowers up 4 to 5 times wholesale for weddings, then bill labor separately at 2 to 2.5 times their wage, plus hard goods and delivery.
What percentage of a wedding budget goes to flowers?
Typically 8 to 10 percent. It is a useful sanity check on your total quote, not a substitute for costing the actual pieces.
Should I have a wedding minimum?
Yes. A minimum, often $1,500 to $2,500 for full weddings, keeps small jobs from eating a full day of labor for very little profit. At the high end, Lennie Larkin of B-Side Farm described about 15 full-service weddings a year with a $7,000 minimum in a Johnny’s Selected Seeds webinar.
Quote your next wedding without guessing
A wedding quote has a lot of moving parts, and doing the math by hand at 11pm is how mistakes and undercharging happen. My $27 Flower Farm Pricing Toolkit has wedding quote templates with a printable client view built in, so you can price a whole wedding, piece by piece, and hand the couple a clean proposal.
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