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Farmers Market Flower Prices: What to Charge for Bouquets and Bunches
Disclosure
Quick answer: A standard mixed bouquet at a farmers market commonly sells for about $20 to $25 , with premium bouquets around $28 to $35 . A typical market bouquet holds 8 to 12 stems. Aim for at least a 50 percent gross margin after supplies and your share of the booth fee.
Want your own numbers instead of averages? The free Bouquet Pricing Calculator prices one bouquet from your stems, and my Flower Farm Pricing Toolkit prices your whole market table, bouquets, bunches and buckets, with your labor and booth fee built in.
Typical market prices
Item
Common range
Standard mixed bouquet (8 to 12 stems)
$20 to $25
Premium or large bouquet
$28 to $35+
Focal stems (dahlias, lisianthus)
$2 to $3 each in the recipe
Mid-tier flowers
$1 to $1.50 each
Filler and foliage
$0.50 to $1 each
Prices vary by region, so treat these as a starting point, not a rule.
What the research says: at one Virginia farmers market, most flowers sold for about $2 a stem with a discount for buying several, and Virginia Tech’s Holly Scoggins suggests one or two bouquet price points with a consistent stem count (Marketing Specialty Cut Flowers, Virginia Tech ). Shoppers in a Utah State University Extension survey said they spend $9.75 to $151 on each flower purchase, $46 on average (Utah State University Extension, 2025 ), so a $25 to $35 bouquet sits well inside what market customers already spend. Mississippi State University Extension recommends checking your prices against wholesale florist price lists and the USDA Ornamental Wholesale Market Report (MSU Extension, 2025 ).
The math behind a market bouquet
A common recipe costs about $8 to $10 all-in : the stems, plus $1 to $2 for the sleeve, wrap, and band, plus a few dollars of bunching time. Sold at $22, that leaves a gross margin of roughly 55 to 60 percent. Sold at $15, the same bouquet barely covers its costs once the booth fee comes out.
The move is to price from your recipe cost up, then check it against the market range, not the other way around.
Mistakes that cost market growers the most
Copying the booth next door. Their costs are not your costs, and they may be underpricing too.Forgetting the booth fee. Spread it across the bouquets you expect to sell that day.Pricing labor at zero. Harvesting, conditioning, and bunching are real hours.One price for every bouquet. A $25 and a $35 option lets customers trade up.
Not sure what your stems cost you? The free Flower Pricing Reality Check works out your cost per stem in about a minute. For the full per-stem formula, see how to price cut flowers and how much to charge for a bouquet .
Frequently asked questions
How many stems should a $25 bouquet have?
Should I offer discounts late in the market day?
What sells best at the farmers market?
Price your market table in a minute
The Bouquet & Market Pricing Calculator ($7) gives you a price for every bouquet size from your own costs. Not sure if you’re underpricing? Take the free Flower Pricing Reality Check .
More pricing guides: Flower Farm Pricing Hub · How to Price a Bouquet
Ready to price everything at once? The Flower Farm Pricing Toolkit covers market bouquets, weddings, CSA shares and bloom bars in one spreadsheet.
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