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To price a flower CSA share, multiply your weekly bouquet price by the number of weeks, then take 5 to 10 percent off as a thank-you for paying upfront. A $25 bouquet over a 10-week season is $250 of flowers, so the share sells for about $230 to $240.
Put your own numbers in the calculator below and it does the math. If you want every product priced in one place, bouquets, weddings, CSA shares and bloom bars, that is what my Flower Farm Pricing Toolkit does.
Flower CSA Pricing Calculator
The starting numbers are only an example. Replace them with yours.
1. Your weekly bouquet
Or build it from your stems:
What a stem would sell for wholesale, even the ones you grew.
2. Your season
How the calculator works
It runs the same math as my CSA guide. First it needs your weekly bouquet price. If you already have one you trust, type it in. If not, it builds one the way my bouquet formula does: your stems at their wholesale value, plus sundries, times your markup, plus your labor. Then it multiplies by the weeks in your season and takes off your upfront discount. The full walkthrough is in how to start a flower CSA.
A worked example
Say your market bouquet is $25, priced properly, with your labor in it. A 10-week share is $250 of flowers. Offer it at $230 to $240 and you collect that from every member before the season starts. Type 25 into the bouquet price box above with a 5 percent discount and the calculator lands at $238.
Now scale it. Just 25 members at $240 is $6,000 upfront. Fifty members is $12,000. That is revenue, not profit, so the bouquet price underneath has to be right.
What extension research says about CSA pricing
The University of Kentucky's Center for Crop Diversification gives a floor for any share price: add up your expected costs for the season, including labor, land, equipment and marketing, divide by the number of shares you are confident you can sell, then charge more than that so you have money to reinvest (Cut Flowers for CSA Production, University of Kentucky, 2021). The same guide suggests valuing your design work at about 20 percent of the bouquet's cost, and notes most full-season flower shares run from late May into September, with shorter 4 to 6 week spring shares as an option.
For a real-world example of a short, focused share, Lennie Larkin of B-Side Farm described a one-month peony CSA with 100 members and $35 bouquets in a Johnny's Selected Seeds webinar (Flower Farming Profitability webinar, Johnny's Selected Seeds). Use numbers like these as a sense check, then let the calculator above work from your own costs.
What the toolkit adds
This page prices one CSA share. The Flower Farm Pricing Toolkit is the spreadsheet I built to price everything you sell: market bunches, bouquets, CSA shares, weddings and bloom bars, with your labor built into every price. It works in Excel and Google Sheets.
Not sure what your stems are worth or what they cost you? The free Flower Pricing Reality Check works out your cost per stem. Bring that number back here.
Flower CSA pricing FAQ
How much should I charge for a flower CSA share?
Multiply your normal bouquet price by the number of weeks, then take 5 to 10 percent off as a thank-you for paying upfront. The calculator above does the math for you.
How do I start a cut flower CSA subscription?
Keep the first season simple: 8 to 14 weeks, one wrapped market bouquet a week, on-farm or market pickup, and a member cap you can absolutely deliver. Collect the full share price upfront, before you plant. The step by step is in how to start a flower CSA.
How many members should a first flower CSA have?
Start with 25 to 50 members, and cap your first season at a number your beds can feed every single week. You can grow it once you know your yields.
Should a CSA share cost less than buying bouquets each week?
A little. A 5 to 10 percent discount thanks members for paying upfront. Do not discount so hard that the CSA earns less per stem than your market table.
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function m(n){return '$'+n.toFixed(2);}
function w(n){return '$'+Math.round(n).toLocaleString('en-US');}
function calc(){
var bp=v('csa-bp'),lines='';
if(bp>0){lines='Bouquet price you entered: '+m(bp);}
else{
var stems=v('csa-st')*v('csa-sv');
var mat=stems+v('csa-sun');
var mk=parseFloat(document.getElementById('csa-mk').value);
var labor=v('csa-min')/60*v('csa-rate');
bp=Math.ceil(mat*mk+labor);
lines='Flowers: '+m(stems)+'<br>Materials with sundries: '+m(mat)+'<br>Times '+mk+': '+m(mat*mk)+'<br>Labor: '+m(labor)+'<br>Weekly bouquet price: '+w(bp);
}
var weeks=Math.round(v('csa-wk'));
var full=bp*weeks;
var dc=Math.min(v('csa-dc'),50);
var share=Math.ceil(full*(1-dc/100));
var mem=Math.round(v('csa-mem'));
var note=dc>10?'<p style="color:#8a2d1c;margin:.5em 0 0">Over 10 percent off, the CSA can earn less per stem than your market table. Most growers stay at 5 to 10 percent.</p>':'';
document.getElementById('csa-out').innerHTML='<p style="margin:0">'+lines+'<br>'+weeks+' weeks at full price: '+w(full)+'<br>Upfront discount: '+dc+'%</p><p style="font-size:1.3em;margin:.5em 0 0"><strong>Charge about '+w(share)+' per share</strong></p><p style="margin:.5em 0 0">'+mem+' members pay you '+w(share*mem)+' before the season starts. That is revenue, not profit.</p>'+note;
}
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calc();
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c = c.replace(/woocommerce-no-js/, 'woocommerce-js');
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