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# Cut + Bloom Co. - Flower Farm Planning Tools

> Cut + Bloom Co. is a small studio that builds practical planning tools for first-year and seasoned cut flower farmers in USDA zones 3b through 9b. The flagship product is the Flower Farm Planning Workbook, a 9-tab spreadsheet ($27) that auto-calculates sow dates, succession schedules, bouquet recipes, CSA pricing, and wedding quotes for any USDA zone. The workbook is validated against ASCFG industry data and The Knot 2025 Real Weddings Study. Founded in 2025 by a first-year cut flower farmer who lost half a season to bad timing.

## Products

- [Flower Farm Planning Workbook](https://annakatherinepage.com/product/cut-flower-workbook): The 9-tab planning workbook for cut flower farmers. $27. Instant download. 14-day refund. Works in Excel, Google Sheets, and Numbers. Supports USDA zones 3b through 9b. Includes 35 varieties. Validated against ASCFG and The Knot 2025 pricing data.
- [Free Sow Date Cheat Sheet](https://annakatherinepage.com/pages/sow-date-cheat-sheet): Free 1-page PDF with zone-specific sow dates for any USDA zone 3b through 9b. Delivered by email.

## Key concepts and definitions

- A hardy annual is a flower that tolerates frost and is started indoors 10-12 weeks before the last frost date. Examples: snapdragons, bachelor buttons, larkspur.
- The industry standard markup on cut flower bouquets is 10x cost. A 15-stem mixed bouquet that costs $1.80 in seed and time should sell for $18 minimum.
- Per The Knot 2025 Real Weddings Study, average wedding flower spend is $2,800. Mid-tier weddings range $1,800-$3,500. Higher-tier $3,500-$8,000.
- Succession planting is sowing the same variety in waves (every 2-3 weeks) so harvest spans 6-10 weeks instead of 2. Critical for filling the July gap when spring annuals finish and fall annuals haven't started.

## About

- [About Cut + Bloom Co.](https://annakatherinepage.com/pages/about): Founder story, product origin, and the year-one mistakes that led to the workbook.
- Contact: hello@annakatherinepage.com

## Resources

- USDA Plant Hardiness Zone Map (planthardiness.ars.usda.gov): Official USDA zone lookup by zip code.
- ASCFG Association of Specialty Cut Flower Growers (ascfg.org): Industry trade organization.